Leuven (Beer Packaging) by Wonchan Lee
2013 - 2014, Platinum A' Packaging Design Award Winner
Inspiration
An ice bag (clear plastic bag) was the motif, and from there whole new direction and concept from the previous were conducted.
Creativity
Differentiation is probably the most important factor in packaging thesedays. It clearly is a new approach and concept for beer packaging: not breakable, costs less to produce, lighter to carry, therefore advantage in delivery and production. From brainstorming to branding, choosing materials and finishing, the solution differentiates itself from other premium Belgian beer competitors in the market.
Design Challenges
In order to differentiate the design from other packaging, complete new ways of thinking were required from scratch – material, typography, methods, etc.
Production Technology
- PET bags to contain the beer and are securely vacuum-sealed. - UV printed - 20mm X-board for the carrying pack
       
     
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