Glasson Smart Phone (Smart Phone) by Vestel ID Team
2013 - 2014, Platinum A' Digital and Electronic Devices Design Award Winner
Inspiration
Light, reflection, transparency, pure nature, obsidian The design line has the essentials of the awarded Glasson Collection TV series, with design elegance created with the transparency of glass continues through side frames. This concept is resulted as the pure natural of the obsidian, which is a hard, dark, glass-like volcanic rock formed by rapid solidification of lava without crystallization. The essential of dark version is based on robustness and glass look effect.
Creativity
Glasson smart phone design, which is aimed to make the life easier represents mobile devices ideology of the company that has years of experience on consumer electronics in domestic market and international reputation on manufacturing. The core design element of Glasson is casual simplicity. It’s to say that it reflects the ideal representation of the modern world. It fits to the users needs including trends of mobile devices. The realization of the design based on highly collaborative process among designers, UI designers, and engineers. It creates a tasteful harmony between hardware and its sleek design with innovative material use to provide an ergonomic user experience.
Design Challenges
The challenge is to create a midrange design line, which satisfies the needs of the consumers and reflects the mobile device ideology and identity of the brand. The thinness in depth is a great challenge in manufacturing process. The design solution comes up with a great collaboration of engineering and design. The illusion effect of the back-covers of LED televisions is applied to the design, thus back covers the side frames and whole design becomes slimmer and familiar to the midrange market.
Production Technology
The important realization technology used on cosmetic parts of this smart phone is NCVM plating technology which gives the designer an opportunity to apply multi custom cosmetic options just using one back cover molding. This application provides also to apply colored chrome effects, patterns and special and traditional textures on back cover.
       
     
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