Svalbardi is harvested from pristine icebergs freshly calved off glaciers in remote Svalbard archipelago. The water is so pure it is almost mineral free. With a restricted production budget, the design had to convey this unique source and purity of the water. Keeping the graphics to the minimum is unusual and allows the bottle and water to evoke the stillness and purity. The gift tube is also unusual in the water market and singles out Svalbardi as a unique purchase.