Thinkpad 25 (Laptop Computer) by Will Baker
2017 - 2018, Platinum A' Digital and Electronic Devices Design Award Winner
Inspiration
This anniversary product reflects 25 years of ThinkPad design heritage implanted with the latest technology. Simple, reliable, and productive for the demanding business world and has the ThinkPad brand DNA.
Creativity
Developed in commemoration of the 25th anniversary of ThinkPad PC, it is unlike any traditional products. ThinkPad users wrote in what functions and specifications they want to a special website and this product is based on the results. The actual user's voice influenced the direction such as keyboard layout and key top shapes. The inside technology is cutting edge with the newest CPU,GPU, and OS. This product reflects the latest technology in a simple design that ThinkPad users want most.
Design Challenges
The difficult part of the design was to convince all the departments that we should pursue the 25th Anniversary edition concept as a whole. Having a retrospective feel, yet advancing technologically forward at the same time was a challenge.
Production Technology
The housings are made of CFRP due to its strength and light weight, meeting the demands of business users. Additionally, a special bag, AC-Adapter, and pen case were designed for everything to stack and fit nicely together. And it is limited production units.
       
     
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