Mtn Dew AMP Game Fuel Launch Packaging
PepsiCo Design and Innovation
Packaging Design Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.