HEMA Alliance Corporate Identity

Graphics, Illustration and Visual Communication Design HEMA Alliance Corporate Identity by Pedro Panetto HEMA Alliance is a corporate identity created for an association that supports practitioners of Historical European Martial Arts. The identity includes 160 variations of the symbol, formed by 40 sword designs shown in four visual arrangements. Each sword follows the proportions of a real historical model. The letters, the spacing and the symbol diagram are based on the Golden Ratio, which keeps every variation consistent. Each practitioner can select the variation that matches a preferred training style and weapon.