Women of Wonder University Brand Identity

Graphics, Illustration and Visual Communication Design Women of Wonder University Brand Identity by Salvita Bingelyte Women of Wonder University is a brand identity created for a twelve week course that prepares women for future work and life balance. The identity joins the first letters of Women of Wonder into the short word WoW, set in bold lettering. Pink stands for femininity and opportunity, light blue for openness and perspective, and dark blue for trust and knowledge. The colored logo is used on white backgrounds, while a white logo is used on bright backgrounds. The design gives the platform high visibility and energy.