Chic HK 2020 Lifestyle Event

Event and Happening Design Chic HK 2020 Lifestyle Event by Hong Kong Trade Development Council Chic HK 2020 is a lifestyle trade event held in Guangzhou, China. The event helped 80 Hong Kong companies build brand awareness and test consumer response in the South China market. The visual concept mixes traditional and simplified Chinese characters to form a new typography for the event title. Three primary colours were added to the graphics and used to mark the different lifestyle sectors. The exhibition covered 9000 square metres over two floors and ran for four days. A large graphic on the glazed facade and a 3D welcome backdrop greeted visitors.