Yoonly Visual Identity

Graphics, Illustration and Visual Communication Design Yoonly Visual Identity by Fanny De Bray Yoonly is a visual identity designed for a travel brand that offers experiences to young travellers. The letter Y is combined with a map pin, forming an on and off button that supports the baseline message, switch on life. The two letters O are shaped as an infinity sign, expressing memories that last a lifetime. The bottom of each letter flicks to the right, giving the logo a dynamic and textured look. Duck green recalls the sea and the sky, while orange recalls human warmth and sunshine. The identity is adapted for both digital and printed media.