Hmp Visual Identity

Graphics, Illustration and Visual Communication Design Hmp Visual Identity by Fanny De Bray HMP is a visual identity created for a mechanical engineering group. The logo underlines the strength of the company and clarifies its communication. The letters are formed in the same way the group stamps them on its pieces. Sketches and technical schemes in the background evoke the global support that HMP provides. Each area of expertise is marked by a pictogram and a specific color, selected with the client to explain the different services. The identity is adapted for digital and printed media, including business cards, letterhead paper and folders.