La pause parisienne Visual Identity

Graphics, Illustration and Visual Communication Design La pause parisienne Visual Identity by Fanny De Bray La Pause Parisienne is a visual identity created for a floating event space in Paris. The letters of the name are formed as tree leaves, and a serif typography with curved leaf shapes gives an elegant and gentle character. The letter U reads as a pause symbol and as an empty space within the word, framed by a crown of leaves. Greenery and plant images surround the logo to strengthen the presence of nature. The identity matches the floral decoration of the renovated 460 square metre venue, which hosts meetings and events by day and by night.