Jiangmen Culture and Tourism Logo and Brand Identity
EUCA Culture and Communications Co. Ltd.
Graphics, Illustration and Visual Communication Design Jiangmen Culture and Tourism Logo and Brand Identity by EUCA Culture and Communications Co. Ltd. Jiangmen Culture and Tourism is a logo and brand identity created for the culture and tourism sector of Jiangmen, a city in Guangdong Province in southern China. The logo is inspired by the traditional Chinese character Men, meaning gate, and by the structure of the memorial archway. Elements drawn from the cityscape, architecture, cultural heritage, landscape and plants of Jiangmen are combined within the gate shape. Matte gold suggests a city that is rich yet modest. A brand identity guideline was developed to support consistent application.