Dragon Alley Visual Identification Design

Graphics, Illustration and Visual Communication Design Dragon Alley Visual Identification Design by Liu Tian Dragon Alley is a brand identity design created for a hot pot restaurant and an adjoining tea room. The identity is built on the idea of dualism drawn from Chinese mythology. The restaurant identity expresses release through a crack of thunder motif, an ink black background and vigorous letterforms. The tea room identity expresses restraint through a burst through clouds motif, a natural paper tone and gentler forms. Gradual gold accents link both identities. Applications include business cards, menus, posters, packaging and tableware.