Beimu Flagship Store

Interior Space and Exhibition Design Beimu Flagship Store by Wuxi Cheng Ao Real Estate Co., Ltd Beimu is a flagship store interior in Dongguan, China, covering 800 square meters. The design weakens the display of products and emphasizes the space itself, so visitors are held by the character of the interior. The facade is cut into black and white blocks with simple lines. Beside the brand logo, a single window of 3.3 square meters is opened, creating a mutual view between inside and outside. Red and black form an elongated passage that slows movement. Tables and chairs of different scales offer several settings for meeting, rest and conversation.