Cafe Soul Visual Identity and Brand Design

Graphics, Illustration and Visual Communication Design Cafe Soul Visual Identity and Brand Design by Mateus Matos Montenegro Cafe Soul is a visual identity and packaging design for a coffee brand. The coffee is made from 100 percent Arabica beans and is offered at an affordable price. The identity uses a modular logo whose elements can be combined to form many different faces and textures. The visual language is light and young, and aims to reach new and younger consumers. The packaging is printed in a four color process with four Pantone colors on an aluminum structure. The number seven refers to the seven family members who run the farm.