Website and Web Design Inspiration Zippo New Website by Wenyuan Chen Inspiration is a website created for the brand Zippo. The website presents the brand through a new visual identity and an interactive user interface. Dynamic images give the pages an experimental visual character. A black theme is applied across the layout to support a consistent viewing experience. The interaction design is built with progressive user interface technology to keep visitors engaged. The aim is to open a conversation with consumers and to express the culture of the brand in a current form.