Tazo Refresh Beverage

Packaging Design Tazo Refresh Beverage by PepsiCo Design and Innovation Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.