Traackr Brand Identity Redesign

Graphics, Illustration and Visual Communication Design Traackr Brand Identity Redesign by Felice Della Gatta Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign.