LendMe Brand Identity
Ruis Vargas
Graphics, Illustration and Visual Communication Design LendMe Brand Identity by Ruis Vargas LendMe is a brand identity created for a company that operates in the home equity market. The logo uses an iconographic structure that refers to binary codes balanced against each other, suggesting both a mathematical idea and a two-way relationship between the company and its clients. The colour palette is complementary, with purple as the base and orange and blue as supporting tones for different messages and audiences. Applications include business cards, envelopes, an institutional presentation and a street light panel.