System BX Design Renewal
Plus X
Graphics, Illustration and Visual Communication Design System BX Design Renewal by Plus X System is a brand identity design created for a clothing label that serves people of all genders. The identity is based on the concept of an attitude archive, described as a place that stores attitudes for many moments beyond style. A module formed by dividing a square in half stands for one attitude, and several modules together express the archive. The module is applied to advertisements, tags, labels and packaging. The logo is printed with a white foil press, and the symbol is tooled for a refined look. The visual language is kept neutral and clean.