R Gate Emblem Corporate Identity

Graphics, Illustration and Visual Communication Design R Gate Emblem Corporate Identity by Riiid Inc. R Gate Emblem is a corporate identity design created for an education technology company. The emblem is based on a keyhole motif. A white negative shape of the letter R sits inside a deep blue square and forms a gate. The gate is a visual metaphor for a doorway that opens the world of education and shares new learning experiences. Deep ocean blue is the primary color. The letter R also serves as the base measuring unit for a matching typeface in two weights. The identity system is applied to online and offline materials.