He He Logo
Chao Yang
Graphics, Illustration and Visual Communication Design He He Logo by Chao Yang He He is a brand logo created for an artistic agricultural products brand. The design combines the Chinese character he with the Western ampersand symbol, as both forms express the idea of fusion. The two signs are merged into a single character symbol that is recognizable in Eastern and Western contexts. Graphic creativity is used to fill the mark and its auxiliary graphics with cultural and artistic elements from China and Europe. The logo has no fixed size and can be applied directly to packaging and outdoor publicity.