Flowering Street Charity Project Identity

Graphics, Illustration and Visual Communication Design Flowering Street Charity Project Identity by Mingjun Jiang Flowering Street is a charity brand identity created to support homeless people in London. The brand lets homeless sellers earn an income by selling flowers at ordinary market prices, instead of relying on donations. The logo shape is inspired by street signs in London, a reference to the term street friends used among people who sleep outdoors. Each bunch of flowers is wrapped in collected old newspapers, tied with natural hemp rope and given a thank you card. Recyclable natural materials keep packaging costs low, so more sellers can be supported.