Hankol Liquor Packaging Design
Chen Yue
Packaging Design Hankol Liquor Packaging Design by Chen Yue Hankol is a packaging design for a sauce-flavour liquor. The name refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The concept originates from blind taste. Positive and negative figures are combined, and the silhouette of the founder is placed in the negative shape to express the idea of not forgetting the original intention. Chinese calligraphy and a seal are used in the typeface. The outer box is made of environmentally friendly EPP material, and a metal logo is inlaid on the front surface.