Africolor Festival Global Identity

Graphics, Illustration and Visual Communication Design Africolor Festival Global Identity by manuela bonnet Africolor Festival is the visual identity created for the thirtieth anniversary edition of a music festival held in Paris. The design is based on the idea of resonance, suggesting that the festival keeps echoing across time and borders. A typographic game cuts and repeats the letters of the title to create a vibrant rhythm. The identity is clear, direct, colorful and joyful. The poster is produced in two contrasting versions, one red and one green. The same visual system is applied to brochures, flyers, subway posters, banners, tote bags and social media publications.