Platanus Corporate Identity

Graphics, Illustration and Visual Communication Design Platanus Corporate Identity by Pedro Panetto Platanus is a corporate identity created for a psychiatry office with a humanized approach to medical care. The name refers to the platanus tree on the island of Kos, where Hippocrates taught medicine to the first doctors. The symbol brings together a Greek column, a tree structure, leaves, fruits, branches and an hourglass, drawn with one consistent line. The typography was designed exclusively for the brand and follows the proportions of the symbol. Patterns, graphics and stationery complete the coherent visual language.