Iki Retreat Kairi Murakami Brand Identity Redesign

Graphics, Illustration and Visual Communication Design Iki Retreat Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi Kairi Murakami is a brand identity redesign created for a hotel on Iki Island in Nagasaki, Japan. The symbol is based on the kanji Ichi, whose shape is a single horizontal line, and which appears in the hotel name. The line also recalls the view over Yunomoto Bay, the first scenery that guests see on arrival. The logo is composed of straight lines and circles, expressing a powerful and memorable landscape. The colors use gradations that recall the evening sunset. The identity was applied to hall signs, business cards and letterhead, presenting the hotel as a second home.