SDDA Corporate Identity

Graphics, Illustration and Visual Communication Design SDDA Corporate Identity by Guorong Men SDDA is a corporate identity created for a dancesport association based in Shandong, China. The previous logo used a detailed dance figure that was often confused with the marks of other associations. The new identity simplifies the posture into a single continuous line. The line combines two dance partners, a mountain and rotating dance steps. Ten related graphics show classic dance postures and make the relationship of the body easier to read. The identity is applied at competition venues, in print and on social media.