Guizhou Moutai Maoyuan Jiu Liquor Packaging

Luo Heng

Packaging Design Guizhou Moutai Maoyuan Jiu Liquor Packaging by Luo Heng Guizhou Moutai Maoyuan Jiu is a packaging design for a Chinese liquor. The bottle is made of glass with a sandblasting process and an embossed rose gold logo. The neck is finished with a metal spraying process, and the top of the lid is embossed with imitated glass. The outer box uses hot stamping and embossing. Dark green and gold form the main color scheme. Wave patterns refer to the Chishui River used in production, while a flying goddess on the lid and a crane with pine branches on the neck follow traditional Chinese motifs.

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