Cicada Hui Brand Visual Image Design

Graphics, Illustration and Visual Communication Design Cicada Hui Brand Visual Image Design by Wang Jinhua Cicada Hui is a brand identity designed for an education provider that serves children aged three to fourteen. The logo is based on the basic form of a cicada, an insect that traditionally represents persistence, dreams, determination and good reputation. The open wings of the cicada express the intent to aim high. Yellow, green and blue are used to suggest youth and vitality. The matching sign uses wood as its main structure, with a slim aluminum frame and internal LED tubes. The base plate can be removed for easy maintenance.