Stories of Communication Branding

Graphics, Illustration and Visual Communication Design Stories of Communication Branding by Mengyi Xie Stories of Communication is a visual identity design created for the fifteenth anniversary of a university school of communication. The main logo is a geometric graphic based on the numeral 15. From the main logo, a family of 100 sub-logos was developed. Each sub-logo presents one story, invention or initiative from the history of communication, from knotted strings used in prehistoric times to the first newspaper and the world wide web. Arranged in chronological order, the sub-logos are applied to posters, invitations, pamphlets, venue displays and souvenirs.