Figura Branding and Packaging

Graphics, Illustration and Visual Communication Design Figura Branding and Packaging by Anja Zambelli Colak Figura is a branding and packaging design for a range of Mediterranean delicacies, including fig cakes, chocolates and olive oils. The identity is built around a fig icon stylized as an air balloon, a reference to travel and to the Mediterranean roots of the brand founder. Golden, purple and green tones represent the main ingredients. Patterns of fig leaves, waves and fish scales recall the Mediterranean. Labels and paper packaging are printed in Pantone colors on Fedrigoni paper, with added gold foil. The design introduces the products to the Asian market.