Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging

Wen Liu

Packaging Design Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging by Wen Liu Gu30 is a bottle designed for baijiu, a traditional Chinese spirit. The design continues the Nianfenyuanjiang product line and keeps the established bottle shape and the dragon motif. The bottle is made with sarin, a bright and transparent material, so the carved dragon texture appears clearer and the liquid inside is easier to see. Glass, plastic, acrylic and paper are used in the packaging. Imperial elements recall the long brewing history of the distillery. The design aims to place the product in the premium segment of the baijiu market.

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