CIDIH Brand Identity

Graphics, Illustration and Visual Communication Design CIDIH Brand Identity by Peng Wang Cidih is a brand identity designed for an educational and scientific research base in Milan, Italy, jointly built by Tsinghua University and Politecnico di Milano. The letters C and D form positive and negative shapes of each other, symbolizing the unity of theory and practice and the inclusiveness of an international platform. The semicircle in the center suggests a rising sun. The letter H stands for hub, and its negative shape holds the silhouette of the name. The identity is applied to printed materials, digital signage, websites, screens, cut sheets and acrylic.