Mohanii Brand Identity

Graphics, Illustration and Visual Communication Design Mohanii Brand Identity by Wei Sun Mohanii is a brand identity created for a fashion label rooted in oriental culture. The logo is based on Latin letters, which give the brand a simple and international tone. The letter M is the core symbol and refers to ink, linking the mark to Chinese calligraphy. Serif forms and contour lines are combined and reinterpreted. The letters M and H are emphasized, while the other letters are reduced, so that visual layers are formed. The symbol can be repeated, broken apart and recomposed, and it can be applied to any medium.