The Zlin Region Brand and Visual Identity

Graphics, Illustration and Visual Communication Design The Zlin Region Brand and Visual Identity by Little Greta The Zlin Region is a brand and visual identity created for a region in the Czech Republic. The identity is based on a square, and the four corners represent the four historical districts of the region. The square frames the design and also marks where change happens, as forms and letters break out beyond its edges. The colours are black, white, dark yellow and light yellow, and yellow refers to the traditional colour of Zlin. The identity expresses the creative and entrepreneurial spirit of the region and its people.