Q Sky Brand Identity

Graphics, Illustration and Visual Communication Design Q Sky Brand Identity by Yang Yuanyuan Q Sky Pilates is a brand identity created for a Pilates studio. The letter Q is drawn as a bird flying freely in the sky, linking the studio name to a feeling of lightness, freedom and relaxation. The single letter works as an independent graphic, and the same letter stays consistent with the type used for the full brand name. The identity is applied to space signage, sportswear, water cups and membership cards, produced with digital printing, silk screen printing and embroidery. Colour accuracy on each material was carefully controlled.