Victor Weiss Visual Identity

Graphics, Illustration and Visual Communication Design Victor Weiss Visual Identity by Victor Weiss Victor Weiss is a visual identity created for a design studio. The logo is a monogram that combines the letters V and W in an outlined serif style. The brand pattern was formed by taking the letters of the slogan Be Exclusive and spreading them in an organic, almost random order, mixing outlined and filled letters. Printed items include business cards and postal pieces on black paper, produced by letterpress with hot stamping and closed with a wax seal. The identity was developed to express sophistication and exclusivity.