Mei Tao Wan Corporate Identity

Graphics, Illustration and Visual Communication Design Mei Tao Wan Corporate Identity by Chen Zilong Mei Tao Wan is a corporate identity created for a cultural and creative industry park in Foshan, Guangdong Province. The logo is based on the letter M, the initial of the word beauty, and on the stepped architecture of the park. An elongated form recalls the ceramic chimneys of the local pottery industry. The house shape stands for an open and international art space. The overlapping structure refers to the gathering of talent. The identity is applied to business cards, cloth bags and posters, prepared by computer and printed for use.