Dragonpass Brand Identity

Graphics, Illustration and Visual Communication Design Dragonpass Brand Identity by Mtc Brand Consultancy Dragonpass is a brand identity designed for a membership benefit and travel services provider. The new symbol combines the trace of a magic wand with the initial letter D, forming a dynamic mark that crosses several dimensions. The original red palette is extended with purple and further tones to give the identity a more fashionable character. Auxiliary graphics add flexibility across applications. The simplified visual system replaces an aging emblem and supports a more international brand image.