Street Bakery Brand Identity

Graphics, Illustration and Visual Communication Design Street Bakery Brand Identity by Sinong Ding Street Bakery is a brand identity created for a bakery shop. The identity is built around a bear character that acts as the mascot of the brand. The logo uses a cartoon style intended to appeal to young customers. Beige, red and yellow form a warm and friendly colour scheme. Flat illustrations are applied to the logo, posters, packaging and the overall store image. Digital software is used to prepare the artwork, while posters and packaging are printed on environmentally friendly materials. The aim is a simple and welcoming brand for busy city life.