Kanpai Citrus Liqueur

Packaging Design Kanpai Citrus Liqueur by Hui Tu Kanpai is a packaging design for a citrus liqueur produced in Taichung City, Taiwan. Taichung City is the largest citrus growing area in Taiwan, yet local citrus liqueur was rare, so a new processing method was developed for the drink. The name Kanpai means bottoms up in Chinese and refers to a celebration. Geometric images of tankan and ponkan citrus fruits form the main icons of the packaging. The texture of citrus skin is shown through partial glazing and punching. The package measures 80 by 80 by 240 millimetres.