Tiantai Huangcha Brand Identity

Graphics, Illustration and Visual Communication Design Tiantai Huangcha Brand Identity by Ying Gao Tiantai Huangcha is a brand identity and packaging design created for a regional yellow tea. The logo combines dot and leaf shapes in a simple graphic language. One circle symbolizes the essence of tea. Two circles express the interaction between people and nature. Three circles represent friends seated around a table to share tea. A tea lotus graphic below echoes the three dots and completes the mark. The packaging uses matte ceramic with metal handles, and the tea canister form follows the shape of the logo.