Aquetha Branding and Packaging

Packaging Design Aquetha Branding and Packaging by tacto inc. Aquetha is a packaging and branding design for aged Japanese sake. The bottle is hand-made by a glass artist and shaped by the force of gravity, which gives a natural roundness that suggests the passage of time. The rounded form also supports smooth aging after bottling. Transparent labels are produced with blank letterpress printing to reflect the clear character of ice-temperature aging. The simple outer box has a dent between the lid and the body to express the aging timeline. The design presents aged sake as an artwork rather than an ordinary product.