Mirinda Plus Restage Beverage Packaging

PepsiCo Design and Innovation

Packaging Design Mirinda Plus Restage Beverage Packaging by PepsiCo Design and Innovation Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world.

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