Borna Sazegan Brand Identity

Graphics, Illustration and Visual Communication Design Borna Sazegan Brand Identity by Doraj Design House Borna Sazegan is a brand identity created for a company that builds large structures. The identity is based on lines, inspired by the intersecting lines of metal structures used in construction. These lines form animal figures in which details of a building structure can be seen. Each animal carries a meaning: the rhinoceros stands for power and endurance, the horse for speed, the deer for beauty, and the lion leads the group. Warm and cool colors in the palette convey power together with calm. The illustrations can be used as details or in complete form.