Meet in Arcadia Brand Image Design

Graphics, Illustration and Visual Communication Design Meet in Arcadia Brand Image Design by Xiaoming Meng Meet in Arcadia is a brand identity design created for a rural revitalization project in Longtang Village, Guizhou Province, China. The logo is inspired by the Chinese character for beauty. Terraced rice fields are drawn in a minimalist and abstract way. Above the fields, abstract Miao village houses are joined with the strokes of the character, and one stroke becomes a roof. The identity supports rural tourism as the main local industry. The design aims to present local culture and to help villagers take part in brand building.