Base Visual Identity
Lance Francisco
Graphics, Illustration and Visual Communication Design Base Visual Identity by Lance Francisco Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation.