Heyday Center Corporate Identity
Suzhou SoFeng Design Co.,Ltd.
Graphics, Illustration and Visual Communication Design Heyday Center Corporate Identity by Suzhou SoFeng Design Co.,Ltd. Heyday Center is a corporate identity created for a training center that offers sports performance, rehabilitation and study abroad support services. The logo is shaped as a rising flag, a form that refers to continuous progress and self-improvement. The letter H is built from two symmetrical figures of the number one, set in positive and negative form, to suggest reaching a peak. Blue is used as the main color to express reason, professionalism and calm. The identity reflects the data-based method of the center.