Freistil Corporate Identity

Graphics, Illustration and Visual Communication Design Freistil Corporate Identity by Ina Oakley Freistil is a corporate identity created for a physiotherapy practice. The identity covers print and digital media, including business cards, banners, clothing and a website. The name Freistil means free style and refers to flexible treatment methods chosen for each patient. Illustrative elements link traditional craftsmanship with modern ideas, while a text based logo with a stretch effect suggests movement and openness. The colour scheme uses purple, coral, off-white and blue. Fine papers and sustainable materials were selected, and local suppliers were used where possible.